Which of these tools are included for free with CMS Hub?

Forms are indeed included for free with CMS Hub, making them accessible to all users of the platform. Forms are essential tools for collecting information from visitors, whether it's for lead generation or gathering feedback. They can be easily created and customized within the HubSpot environment, allowing marketers to engage with their audience effectively.

The other options, while valuable for marketing efforts, have limitations in their availability within the free version of CMS Hub. Workflows, for example, are typically associated with more advanced features that streamline marketing processes but require a paid tier. Ads and calls-to-action also tend to require additional subscriptions or levels of service within HubSpot in order to unlock all functionalities. Hence, forms stand out as a key offering in the free CMS Hub package, enabling users to initiate interaction without incurring extra costs.