Which methods can you use to research your user's goals on your website?

Using a combination of methods allows for a comprehensive understanding of your user's goals on your website, making "All of the above" the correct choice.

Surveys offer direct insights by asking users specific questions regarding their objectives and experiences while interacting with your website. This qualitative feedback can help you identify areas where users seek improvement or features they desire.

Email can be an effective tool for understanding user goals, particularly through targeted campaigns that invite recipients to share feedback. Users can express their thoughts and goals through responses, which can be valuable data.

Heat-mapping tools visually represent user interactions on your site by showing where users click, scroll, and spend the most time. This quantitative data reveals user behavior, highlighting sections of the website that attract attention or cause friction, thereby informing you about their goals and preferences.

Incorporating all of these methods provides a well-rounded perspective on user objectives, leading to better decisions regarding content and design improvements.