Which feature allows marketers to personalize content in HubSpot CMS?

Dynamic personalization with Smart Content is the feature that allows marketers to tailor content in HubSpot CMS based on specific criteria or user behaviors. This means that the content displayed can change depending on the visitor's characteristics, such as their location, lifecycle stage, or previous interactions with the website. This personalization enhances user experience and engagement by presenting relevant information that resonates with each individual visitor.

In contrast, static templates do not offer any personalization—every user sees the same content regardless of who they are. Uniform content for all users, like static templates, lacks the ability to adapt to individual preferences, resulting in a generic experience. Default settings, while useful for establishing a baseline for website performance and structure, do not serve the purpose of personalizing content for specific audiences. Dynamic personalization seeks to overcome these limitations by ensuring that visitors receive content tailored to their unique attributes and behaviors.