What is the purpose of pillar pages in HubSpot?

Pillar pages serve as comprehensive resources on a specific topic, organizing and centralizing a wealth of information that connects various related subtopics and blog posts. This strategy not only enhances user experience by making it easier for visitors to find quality content on a given subject but also leverages search engine optimization (SEO) effectively. By linking to related content, pillar pages help establish authority in a particular domain, allowing search engines to better understand the context and relevance of the content.

This approach targets holistic content creation, where the pillar page acts as a cornerstone, guiding readers to more detailed resources, ultimately improving the website's overall structure and searchability. The use of pillar pages aligns with best practices in content marketing by facilitating content discovery and enhancing user engagement, which are essential for driving traffic and generating leads.