What is considered a marketing asset in HubSpot CMS?

In HubSpot CMS, a marketing asset is defined as any content created specifically for marketing purposes. This includes a wide variety of content types, such as blogs, landing pages, eBooks, and other materials designed to attract, engage, and convert visitors into leads and customers. The primary goal of these assets is to support marketing strategies and goals, driving traffic to a website and facilitating communication with the target audience. By focusing on content that serves a definitive marketing purpose, businesses can effectively leverage their CMS to build brand awareness and generate leads.

The other options do not align with this definition of marketing assets. Software updates and financial reports do not fall under the category of content aimed at marketing efforts; they serve different functions within an organization, such as maintaining operational efficiency or managing fiscal performance. Thus, only content like blogs and landing pages fits the criteria for a marketing asset in HubSpot CMS.