What defines a landing page within HubSpot CMS?

A landing page within HubSpot CMS is defined as a standalone page specifically designed for capturing visitor information. This information is typically gathered through forms, which may request details such as name, email address, or other relevant data, depending on the goals of the marketing campaign. The primary purpose of a landing page is to convert visitors into leads by encouraging them to take a specific action, such as signing up for a newsletter, downloading a resource, or registering for a webinar.

Unlike a blog post, which primarily delivers information and engages readers through content, a landing page is strategically focused on achieving conversion goals. Similarly, while visual content can play a role in enhancing a landing page, the essential function is not solely visual but transactional, aimed at engaging users to fill out a form or complete an action. Additionally, multi-language website sections serve a different purpose by enabling localization, making content accessible in various languages rather than focusing on lead capture.

Therefore, the distinctive feature of a landing page in HubSpot CMS is its role as a dedicated platform for visitor information capture, aligning with specific marketing objectives.