How does HubSpot CMS support A/B testing?

HubSpot CMS supports A/B testing by enabling users to create variations of their content—such as landing pages or emails—to determine which version performs better in terms of user engagement, conversions, or other key metrics. This feature allows marketers to systematically test different elements, such as headlines, layouts, or calls to action, and to gather data on which variation yields the best results. By analyzing this data, marketers can make informed decisions to optimize their content for better performance, ultimately enhancing their marketing strategies.

The ability to create and track these variations is fundamental to effective A/B testing, as it provides actionable insights that can be applied to future campaigns. This method fosters a data-driven approach, ensuring that decisions are based on real user behavior and preferences.