How do backlinks contribute to a site's SEO in HubSpot?

Backlinks play a crucial role in improving a site's authority and ranking within search engine results. When other reputable sites link back to your content, it signals to search engines that your website is a credible source of information. This perceived credibility enhances your site's authority, leading to better search engine rankings. The quantity and quality of these backlinks can have a significant impact on how search engines view your content, ultimately helping to increase organic traffic.

While backlinks do not directly influence site loading speed or streamline content creation processes, they can substantially enhance visibility and authority, making them a vital component of an effective SEO strategy. Social media marketing does not rely solely on backlinks, as they primarily serve to enhance content discoverability and credibility within search engines.