Fill in the blank. HubSpot analysis found that the ideal length for blog posts is ____ words.

Study for the HubSpot CMS for Marketers Exam. Hone your skills with flashcards and multiple-choice questions, each offering hints and explanations. Get fully prepared for your certification!

Research conducted by HubSpot indicates that longer blog posts, specifically those around 2,100 words, tend to perform better in terms of SEO and user engagement. This word count allows for in-depth coverage of topics, which can provide more value to readers. Longer content is typically perceived as more authoritative and can address a topic comprehensively, leading to higher chances for backlinks and social shares.

Additionally, blog posts of this length often encourage readers to spend more time on the page, signaling search engines that the content is valuable, which may further improve its ranking in search results. Hence, aiming for around 2,100 words in blog posts aligns with these findings as an effective strategy for maximizing visibility and engagement.

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